Logo design was essential in setting the tone for a clean, conservative, professional brand. Concept sketches were presented, and through open dialogue with the client, a logo concept was chosen. Once vectored and refined into a distinct and professional mark, the three leaves became four to represent AST’s four main services and the seasonal nature of its business.
Tagline, Typography, & Colors
Selecting the right font is always a crucial part of the branding process. The Univers font was chosen for its classic and refined appearance, complementing the mark, and further developing the brand. A color palette was created including multiple shades of green and warm earthtones to reinforce the feeling of the seasons and nature. The tagline, “Rooted in Partnership” was developed tying the company’s services and values together quickly and concisely.