THE CHALLENGE

AST provides long-term and large-scale commercial landscape management services in Dallas/Fort Worth. After eight years of building its reputation as an industry leader, AST realized it needed to rebuild its brand to get to the next level of growth.

THE CONCEPT

The branding designed for AST portrays professionalism, honesty, and integrity while maintaining high standards of creativity, setting AST apart from their competitors. The new branded identity and web design have galvanized the company for sustained success.

THE EXECUTION

AST branding-logo design concept sketches

Branding, Identity Design & Messaging

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Logo Design

Logo design was essential in setting the tone for a clean, conservative, professional brand. Concept sketches were presented, and through open dialogue with the client, a logo concept was chosen. Once vectored and refined into a distinct and professional mark, the three leaves became four to represent AST’s four main services and the seasonal nature of its business.

AST branding logo design process

Tagline, Typography, & Colors

Selecting the right font is always a crucial part of the branding process. The  Univers font was chosen for its classic and refined appearance, complementing the mark, and further developing the brand. A color palette was created including multiple shades of green and warm earthtones to reinforce the feeling of the seasons and nature. The tagline, “Rooted in Partnership” was developed tying the company’s services and values together quickly and concisely.

AST branding logo design color typography

ast-branding-logo-design-color

Responsive Web Design

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AST branding website design

Responsive Web Design, Planning, Content Strategy, & Copywriting

During discovery sessions with the client, our creative team uncovered the values, key differentiators, and services unique to AST. Armed with that information, the organization, structure, and functionality of the site was planned out during creative whiteboard and strategy sessions. Concept sketches were created and converted into wireframes to pave the way for the final layout of the website. The finished website design showcases a non-traditional, yet user friendly interface, illustrating the pride AST takes in providing creative landscape solutions for its clients. Custom photography of AST’s people and work are featured on the site to showcase who they are and what they can do.

AST branding website design sketch

ast-branding-website-wireframes

AST branding responsive website design

 

Stationery & Collateral Design

A stationery set was developed to help establish AST’s new brand through printed materials including letterheads, envelopes, note cards and business cards. A custom brochure design applied the new branding elements and messaging to feature AST’s capabilities, and to highlight its unique approach to landscape management.
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AST branding stationery design

AST branding brochure design

AST Branding, Identity Design, & Responsive Website Design



AST branding identity responsive website design