THE CHALLENGE

IDEA Works FW is a mixed-use small business incubator created to spur entrepreneurship in Fort Worth. IDEA Works approached us to design a brand for the organization that would represent their commitment to entrepreneurship with a modern feel.

THE CONCEPT

A branded identity was designed with colorful yet sharp branding elements, capturing the energy and passion of the people who worked tirelessly to bring IDEA Works FW to life. The bright and contemporary design reinforces entrepreneurial spirit.

THE EXECUTION

Idea Works FW branding responsive web design

Branding & Identity Design

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Logo Redesign, Design Elements & Tagline

We began the project with a ribbon-cutting and launch party only a few months away. At the client’s request, we kept the light bulb and gear from their original logo, and re-vamped the appearance with a fresh type treatment and new colors. Custom, brightly-colored visual assets communicate positivity and innovation, and the tagline, “Start Small. THINK BIG.” captures the essence of the client’s efforts to spur entrepreneurialism.

Idea Works FW logo redesign

IWF branding elements design

Printed Materials

The branding elements established for IDEA Works FW were applied to stationery and printed materials to create a consistent look and feel for the brand. The IDEA Works FW launch and ribbon cutting event invitation displays unique and engaging arrangements of typography, presenting information with visual flair.

IW branding stationery design

IW branding invitation design

Responsive Web Design

Planning and discovery was essential for this web design project. The website is organized to communicate with multiple target audiences so users can easily find what they need. The responsive design showcases unique header and navigation elements, with custom javaScript transitions throughout. The site contains member profiles, events calendars, a blog and non-traditional approach to web design.
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Final Branding, Identity, and Web Design



IW branding idendity website design