Logo Redesign, Design Elements & Tagline
We began the project with a ribbon-cutting and launch party only a few months away. At the client’s request, we kept the light bulb and gear from their original logo, and re-vamped the appearance with a fresh type treatment and new colors. Custom, brightly-colored visual assets communicate positivity and innovation, and the tagline, “Start Small. THINK BIG.” captures the essence of the client’s efforts to spur entrepreneurialism.
The branding elements established for IDEA Works FW were applied to stationery and printed materials to create a consistent look and feel for the brand. The IDEA Works FW launch and ribbon cutting event invitation displays unique and engaging arrangements of typography, presenting information with visual flair.