THE CHALLENGE

Panther Island Brewing started as a band of friends brewing great beer with a rock and roll attitude, and evolved into a full-scale craft brewery in Fort Worth, TX. They needed branding that would capture their personality and be recognizable in the craft beer scene.

THE CONCEPT

Music is a common thread among the brewery's founders, most of whom are musicians, or are involved in the music industry. Our team designed a logo and website that captured a rock and roll attitude without losing sight of the most important thing… the beer.

THE EXECUTION

Panther Island Brewing website design

Logo Design

As the branding process began, our creative team worked closely with the client, meeting in-person to review concept sketches. New sketches would spark conversation, ultimately leading to a logo design that fit the client's personality.
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Panther Island Brewing logo concept sketches

Panther Island Brewing logo design elements

Panther Island Brewing logo design

Responsive Web Design

Planning was a vital part of creating this responsive website. Strategy sessions, beer, concept sketches, and wireframes provided the bones upon which the website was designed. Inspired by by rock and roll photographer Charles Peterson, the website design blends photographic style with tasteful illustration, perfectly capturing the personalities of the founders, and enhancing branding efforts.
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