Our team orchestrated a creative packaging design concept that created a unique experience for invitees. Logo decals were printed to fit within the circular depression on top of the clay, and a long rectangular decal was wrapped around the diameter. Packing material resembling a bird's nest was included in the package to protect the fragile sporting clays during shipping. See next
With a few sets of hands, 125 clay pigeons were assembled with stickers, and placed in a nest of packing material within individual boxes. The invitation cards were set on top and each box was sealed and labeled for post. See next
The final product was a hit, increasing participation in the Shoot for the Blue and helping to raise over $100,000 of much-needed funds for the Fort Worth Police Department's bike patrol units.