THE CHALLENGE

The Annual Shoot for the Blue Sporting Clay Fun Shoot is a major fundraising tool for the Fort Worth Police Bike Patrol Support Group. For the 10th anniversary of the event, we were tasked with creating an extra special invitation design.

THE CONCEPT

Hand-packaged sporting clays were customized with the event logo, and event information was placed around the diameter. Printed VIP invitations were designed, printed, and enclosed in the package, creating a memorable brand experience.

THE EXECUTION

sporting clay creative invitation design

Creative Design

Our team orchestrated a creative packaging design concept that created a unique experience for invitees. Logo decals were printed to fit within the circular depression on top of the clay, and a long rectangular decal was wrapped around the diameter. Packing material resembling a bird's nest was included in the package to protect the fragile sporting clays during shipping.
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sporting clay creative invitation design elements

Building the Package

With a few sets of hands, 125 clay pigeons were assembled with stickers, and placed in a nest of packing material within individual boxes. The invitation cards were set on top and each box was sealed and labeled for post.
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sporting clay creative invitation assembly

The Finished Piece

The final product was a hit, increasing participation in the Shoot for the Blue and helping to raise over $100,000 of much-needed funds for the Fort Worth Police Department's bike patrol units.
sporting clay creative invitation finaldesign