THE CHALLENGE

Wooten Metal brings creative ideas to life through precision metal manufacturing and fabrication. To spur growth, the fifty year-old company decided to rebrand. Driven by quality and service, Wooten Metal serves a variety of industries, and offers an array of services.

THE CONCEPT

Our team designed branding that showcases Wooten's quality and service-driven approach. Industrial design aesthetics, high-quality photography, and a well-organized website showcase their work while effectively telling the story of this remarkable company.

THE EXECUTION

branding logo concept scketches

Through in-depth exploratory branding meetings with the client and several whiteboard sessions, our creative team was able to uncover Wooten Metal’s unique values, and design an identity with underlying themes of honesty, integrity, and hard work.

Logo Design, Tagline & Color Palette

The goal for the logo design was to create a mark that feels like it was built to last. By listening to client feedback and combining branding elements from multiple concept sketches, our creative team achieved a a timeless mark. A classic color palette was chosen to represent the longevity of the company and their blue-collar roots. The tagline, "Precision crafted ideas" speaks to the high-tech equipment they use, and the creativity of Wooten's engineers.
See next

branding logo design scketches

branding logo design set

branding identity design tagline stationery

Responsive Web Design

See next
branding web design concept sketches

Content Strategy, Photography, & Copywriting

Client interviews were recorded and organized into engaging and informative copy, providing a cohesive message that clearly tells the brand’s complex story. Dynamic professional photography reinforces the message, and allows the audience to see Wooten Metal firsthand.

branding custom photography

Responsive Design & Development

During the early stages of design, wireframes served as a blueprint for the design and development of the website. The final design relies heavily on photography with simple and intuitive navigation, and a truly unique portfolio layout. The distinctive website is an honest portrayal of Wooten Metal, positioning the company as a leader in their industry.

branding responsive web design wireframes

 

visit the site