THE CHALLENGE

Xplor Childcare needed a fresh and creative advertising campaign to promote their school-age and after-school programs. The campaign had to appeal to parents, engage elementary school children, and compliment Xplor’s fresh approach to social responsibility and community involvement.

THE CONCEPT

Our creative team designed an advertising campaign that evokes a sense of community, and appeals to children with fun and exciting illustrations. "Around the Corner, Beyond Ordinary" incorporates bright, eye catching colors and fun design elements that appeal to children and their parents.

THE EXECUTION

around the corner advertising campaign sketches

Creative Direction

Our creative team explored a number of advertising campaign ideas, eventually landing on, "Around the corner. Beyond Ordinary." Concept sketches explored a bold and graphic illustration style, and a vibrant color palette was developed. The final campaign showcases fun and playful design elements that speak to preteen children and their parents. The campaign graphics expanded to print, web, social media, and promotional items. The execution of the campaign lead to an increase in summer enrollment, and a happy client.
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around the corner advertising campaign art direction

 

 

final advertising campaign design