Brands are embracing design now more than ever.
Let’s face it, the digital age has changed the way everyone does business. Customers are more savvy than ever, and brands are having to deal with it. By now, if you are in business then you have a website – and so does your competition. From online reviews and blog articles to websites and social media, information is everywhere, allowing clients and customers to be extremely selective in making purchasing decisions. It is no surprise that the most successful brands are leaning heavily on design to cut through the clutter and engage their audience.
While design has always been a major part of creating a successful brand, now people can pull up a brand’s website alongside a competitor’s site, and literally compare the two side-by-side. If you don’t think design influences a customer’s decision making process, think again.
So now what? You are running a business that has sound operations, top-notch products or services, and a sales team that is eager to build the business, and are ready to invest in branding and marketing to take the company to the next level. Great design doesn’t just happen, and there are many things to consider before jumping into the process.
Great design always starts with you, the client. All companies want to sell more, that is a given, but clients that understand and appreciate the value of design will ultimately get the most out of the design process. An open and collaborative mindset, and trusting the design team and process will spur a free-flow of ideas that can lead to magical results.
There are thousands of designers and design firms out there, so how do you select the right creative partner? Individual freelancers can be great, but are often overloaded, and can be lacking in management and communication. Design firms and advertising agencies all say that they are the best, and their rates can vary dramatically. Ultimately, the proof is in the putting. You should select a team that has shown the propensity to consistently deliver great work, and validate them through contacting their past clients. Ultimately you should select a design team that feels right, that you feel comfortable with once you have had a face-to-face meeting.
Just because you hire a creative agency, that does not mean you are off the hook. There is a certain amount of commitment needed from the client in working with the creative team to strategize and provide feedback along the way. A collaborative effort is essential in delivering a solution that meets the objectives and goals of the company while effectively meeting the needs and wants of the customer.
As mentioned earlier, great design doesn’t just happen, it is a process. Although the creative process can be a bit nebulous, there are stages throughout a design project that lead to high quality work and eliminate surprises. There are many stages of a design project, but every design project should follow the following high-level phases:
- Client Onboarding
- Planning & Discovery
- Concept Development
- Design & Revisions
- Quality Assurance
Design is an essential part of building a successful and recognizable brand. Selecting a creative design partner should be done carefully. Depending on the project, the design process can be lengthy and costly, so choosing the right partner is an important decision. If you are interested in speaking with us regarding your design needs, we would love to hear from you. Just contact us to get the conversation started.