Archive for the ‘Design’ Category

The Power of Uninspired Design

So, I’m jogging down the street working on my mile time average and I notice this sign in my neighbors’ yard… My first impression: Fairly informative. Green. The stars make me feel a touch patriotic – if not a little ill, and the checkbox let’s me know how it might look after I’ve placed my vote. […] read more

Creating Great Design: What Does it Take?

Brands are embracing design now more than ever. Let’s face it, the digital age has changed the way everyone does business. Customers are more savvy than ever, and brands are having to deal with it. By now, if you are in business then you have a website – and so does your competition. From online […] read more

Political Circus

Ascend Concepts, Inc. was recently approached to create the overall theme and design for the Fort Worth Chamber of Commerce 134th Annual Luncheon. An event attended by over 700 community business leaders. The entertainment for this event was “The Capitol Steps”, a political musical satire group based in DC, who performs comedy and musical numbers about current […] read more

Why is Your Logo Important?

Your logo is the ‘face’ of your company, and is a visual representation of everything that your company offers and promises to offer. If how your customers and potential customers perceive your brand is important to you, it is critical that the logo reinforce the values consistent with your mission, your team, and your brand promise. […] read more