I am Sarah, the newest addition to the Ascend Concepts team!
And I’m #superexcitedtobehere. Please #Retweet and #Follow if you are as #ExcitedAsWeAre.
Too much? Ok I’m sorry, I’m just excited.
I will be bringing in the social media element here at Ascend as an offered service for you, your neighbor’s dog grooming business, your friend’s record label, and anyone else who needs that online presence! One of the keys to staying afloat in this competitive market is quality branding, and a growing piece of that is social media. Our goal is to assist your brand with social media campaigns that give the brand a voice, and are measurable so that you get a return on your investment. Through managing various social accounts, I have discovered that each individual brand with different target audiences requires a tailored plan in order to be successful. There is no formula for creating the perfect content but I have broken down the 4 factors necessary to having well rounded substance on the interwebs.
- Posting: Scheduling and publishing content via various social media channels. [Examples: schedule postings, real-time posts, and opportunities]
- Listening: Analyze outside voices and apply information to social networks in order to reach target audiences. [Examples: monitoring, building, liking, following groups, hashtags, keywords, etc.]
- Filtering: Process questions and concerns in a timely and clear manner [Examples: requests for information, comments, issues, etc.]
- Engagement: Creating an involved presence and persona as well as being interactive with intended markets. Being proactive and reactive. [Examples: commenting, retweeting, replying, sharing, etc.]
I look forward to helping you find your niche in the social world!